IT’S TIME FOR BEAUTY THAT EMPOWERS
At MIAH, we believe beauty should never be about the need to conform to unrealistic expectations. Instead, beauty should empower and set you free to become all you were created to be.
We live in a culture obsessed with beauty. From the TV screens, social media timelines to Ads online & offline, we are daily bombarded with images and ideals that society believes is the definition of beauty.
And the pressure to fit in is highest on women of color - from our coily/curly hair textures to our melanin-rich skin, women of color are judged harshly (and many do judge themselves based on years of Eurocentric social conditioning) as not worthy or good enough.
Beauty is a visual culture in every society, and being aesthetically affirmed is a big part of self-esteem for almost every woman. Our awareness of self and the perception of being beautiful (or not) is one that grows with the female identity, from cradle to grave.
We believe beauty should bring you joy and make you confident, not box you into a corner and decide that you are not good enough; this is why we shout it from the rooftops every opportunity we get:
You are not Average. You are not merely enough.
You Are More Than Enough!
Our goal as a beauty brand is to help you think critically about how you see and speak to or about yourself, as well as give you the tools you need not only to be seen but to see and embrace the totality of who you are.
Beauty is our force for good.
Beauty to us means being audacious, happy, being aware of and confidently embracing your skin of color. By taking charge of your mental and emotional well-being, and choosing products that empower the unique hues of your melanin-rich skin, you unleash absolute beauty in every area of your life.
We know beauty is you living a healthier, more radiant life via your rich brown+black skin tones: not just in what is applied on top of your skin, but staying conscious of what goes into your body, your mind and your soul. This is why we believe in and practice non-toxic beauty messaging™, whilst sourcing clean + healthy ingredients that work for your Skin of Color; because when you feel good inside, you will look good on the outside too.
The skin is our body’s largest organ, the foundation of how we show up in the world and it plays a vital role in our physical and emotional survival. That is why our commitment to you is to stay FREE of harmful and toxic substances that can compromise the health of your skin - things like parabens, phthalates, pegs, polysorbate 20, cyclic silicones, sulfates, artificial colorants, etc. will never have a place in our products.
From non-toxic, healthy ingredients, to efficacious formulations to sustainable packaging options, we strive to use recycled, recyclable, reusable and biodegradable materials whenever possible.
Empowering the Earth
When we say Non-toxic beauty, we mean beauty that supports, celebrates and empowers the Skin of Color. And just as importantly, we mean beauty that is conscious of and supports the Earth - be it our ingredients or packaging. We promise not to hold back on providing products that are sustainable, socially responsible, eco-friendly and empowering across all touch points.